drop story
we wanted one hoodie. the right one. heavy enough to feel cold weather and not flinch. that was the whole brief.
450gsm
cotton weight
50
limited
001
drop number
Au Nord is a French-inspired luxury essentials brand built around one idea: always move north.
To us, “Au Nord” means more than “to the north.” It represents growth, ambition, and becoming the best version of yourself. We create premium, comfortable pieces designed to feel effortless, last for years, and carry a sense of quiet confidence.
we wanted one hoodie. the right one. heavy enough to feel cold weather and not flinch. that was the whole brief.
black hoodie. 100% cotton, 450 gsm. full embroidery — a small black-and-white france flag at the chest, au nord wordmark across the back. oversized cut. made by hand in l/a, made few. once it's gone, it's gone.